Academic year message & 135 brand strategy continue to be shared with Fschools teachers in Hanoi

15/09/2024
On the morning of September 15, a session focused on sharing the Academic Year Message and the 135 Brand Strategy of FPT Schools took place in Hanoi.

The event was led by Dr. Nguyen Xuan Phong (Executive Director of the FPT Schools System). Over 300 teachers from FPT High School Hanoi, FPT High School Bac Tu Liem, and FPT Primary & Secondary School Cau Giay attended the event.

The open talk helped teachers gain a deeper understanding of the 135 Brand Strategy, the essence of branding in education, the principles of building brand attributes, the current brand status of FPT Schools, and the upcoming programs and activities throughout the academic year aimed at enhancing the 135 Brand Strategy. This includes activities related to technology, in alignment with the 2024-2025 academic theme, “Experience the Smart World.”

After attending the session, Ms. Can Lan Phuong (teacher at FSchool Hanoi) shared: “Thanks to the session, I now have a clearer understanding of FSchools’ brand strategy. I’m particularly impressed with the direction focused on building and developing unique characteristics based on the core values of FSchools, especially the emphasis on independence, continuous creativity, and respect for individual roles in every situation.”

Dr. Phong also discussed the “Experience the Smart World” program for the 2024-2025 school year. This provided teachers with a stronger grasp of this technology-centric message, while also offering insights into AI, key technologies of the new era, future education trends, and the role of AI in supporting education. He discussed how students can apply AI effectively and appropriately, ensuring they use it in a balanced and purposeful way.

After the event, Mr. Duong Xuan Viet (teacher at FSchool Cau Giay) remarked: “I liked the content about AI tools for students. In the upcoming academic year, I plan to apply new methods to guide students on how to positively use AI in their studies, avoid over-reliance, and utilize AI with clear intent.”

Previously, this program took place in Can Tho for FPT High School Can Tho teachers, and it will continue to be organized in other regions for the remaining FSchools teachers throughout September and October 2024.